How to Crush It as a Real Estate Mom
“Don’t ask yourself ‘Can I do this?’—ask ‘How can I?’ Because when you start asking open-ended questions, your mind begins finding solutions. You’re usually a lot closer to your breakthrough than you think.”
Are Real Estate Agents Going Extinct?
“The sky is not falling — unless you stay where you’re at. Great professionals learn how to innovate. They learn how to take one step forward in serving a client in some other way that makes them relevant and valuable again.”
Answering Your Referral Questions
“A referral isn’t just a name—it’s a transfer of trust. The internet can’t give you that.”
Do THIS to Stay Relevant
“Don’t work in a silo. If your client needs a tax professional, don’t just wish them luck; connect them, coordinate with them.”
Physical Mail in a Digital First World
“As marketers, we can be most effective not by thinking just in terms of digital or analog, but in terms of the customer and what they need from us to move forward.”
Grow By Focusing Your Business
“In every market in the country, a by-referral agent is the best agent from a client-experience standpoint and should be the number one agent in the market. It just becomes a question of where you want to put your attention: is it on finding the client or serving the client?”
How to Get Referrals From Financial Advisors
“You’re going to be really good at what you do if you have meaningful, deeply trusted relationships with your clients. That’s what makes all the difference.”
How to Get More Business From Investors
“Technology is important in real estate, but it will never replace the local expertise of a great agent. The real win comes when technology does 70–80% of the heavy lifting and the agent steps in with market knowledge and relationships to finish the job. That’s how investors and agents both win—by creating a partnership that generates twelve deals a year instead of one.”
Referrals to Avoid
“Don’t have such a fragile business that you’re depending upon any one source, let alone those relationships in life that matter the most to you. Friends and family should be icing on the cake—but the cake itself comes from building professional referral networks.”
Build a Referral Network
“You can’t be great at all things. You can be great at one thing—choose that one thing and find referral partners around you who can help you do everything else.”
