How to Build a Trust-Driven Business with Referrals
“A lead may know your name, but a referral transfers belief.”
“A lead may know your name, but a referral transfers belief.”
“We go chasing attention because we don’t have trust.”
“Being salesy never ever helps you—ever, ever, ever. Just stop. Enthusiasm is great, and love of what you’re doing is great, but you have to back it up with knowledge and something that is worthwhile to another person.”
“You help enough people get what they want, and you get what you want.”
“People take an emotional decision and then they dress it up in the language of a transaction. They want to pretend like it’s a transaction when it really is something else.”
“Fourth of July ends and the fall decorations are up at Costco… we have to be thinking that far ahead and be strategic.”
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