How to Stand Out in 2026
“In a crowded industry, being just better gets you competing, whereas being collaborative makes you different and sets you apart.”
Beware the Race to the Bottom
“The door you walk through into a client’s life really matters. Come in through a lead portal and you’re a commodity.”
Learn to Unlock Your Potential
“Sure, the market isn’t easy, but if the market controlled everything, wouldn’t everybody have the exact same business? The reality is, it’s different for everybody based on how we show up.”
Real Estate Has Completely Changed
“We shouldn’t be upset that clients are doing more on their own; we should be finding additional ways to add value.”
The Secret Recipe For Connection
“Connection takes two ingredients: empathy and vulnerability. Feel what others feel, and be open enough to share what you feel. That’s how real, human connection happens.”
Are Real Estate Agents Going Extinct?
“The sky is not falling — unless you stay where you’re at. Great professionals learn how to innovate. They learn how to take one step forward in serving a client in some other way that makes them relevant and valuable again.”
Do THIS to Stay Relevant
“Don’t work in a silo. If your client needs a tax professional, don’t just wish them luck; connect them, coordinate with them.”
Grow By Focusing Your Business
“In every market in the country, a by-referral agent is the best agent from a client-experience standpoint and should be the number one agent in the market. It just becomes a question of where you want to put your attention: is it on finding the client or serving the client?”
Referrals to Avoid
“Don’t have such a fragile business that you’re depending upon any one source, let alone those relationships in life that matter the most to you. Friends and family should be icing on the cake—but the cake itself comes from building professional referral networks.”
Build a Referral Network
“You can’t be great at all things. You can be great at one thing—choose that one thing and find referral partners around you who can help you do everything else.”
