Introduction

What does it take to become one of the most influential real estate brokers in the United States? Meet Amy Stockburger, South Dakota’s leading agent and a Top 50 US Real Estate Broker, who has revolutionized how agents build meaningful, enduring client relationships while scaling their businesses. Amy’s approach is more than just buying and selling homes—it’s about creating a “clients-for-life” experience. Here’s how she does it and the transformative strategies any real estate professional can adopt.

Shaping a Legacy with Systems and Purpose

Amy Stockburger identified a crucial gap in the real estate industry back in 2014: retaining clients beyond transactions. With a background spanning over two decades, she realized that while her clients were satisfied during transactions, they weren’t consistently returning or referring others. This led to the birth of her Lifetime Home Support Model, designed to build long-term relationships by deeply integrating service into every stage of the client journey.

This model has enabled her team to dominate 10% of her local market share with just 20 agents. Her secret? Systems. “One of my superpowers is systems,” she says. From managing logistics to creating scalable processes, Amy has turned organization into a competitive advantage.

Introducing the VIP Club: Adding Value for Life

The cornerstone of Amy’s strategy is her VIP Club, which offers clients access to tools, resources, and equipment for life after buying or selling a home with her team. Here’s what makes it unique:

• Utility & Branding: Clients can borrow branded party equipment, tools, and supplies—ranging from margarita machines to ladders—completely free for life. This creates touchpoints for Amy’s brand to remain top-of-mind during meaningful moments like birthday parties or home improvement projects.

• Serve, Serve, Sell: Amy emphasizes service first, offering her resources without “commission breath,” which naturally results in client referrals and repeat business.

This program has been pivotal in making her brand a constant, positive presence in her clients’ lives.

Turning Costs into Profit Centers

Amy’s philosophy is clear: every cost should generate value. For instance, her branded trucks and party sheds are not just functional—they’re profit centers. Vendors sponsor ad space on these assets, transforming what would traditionally be a cost into a revenue source. This “steal from Amazon” strategy epitomizes her resourcefulness, ensuring that her systems pay for themselves while expanding her influence in the community.

Empowering Teams and Vendors for Growth

Amy’s vision extends beyond her clients. She also fosters growth for her agents and vendor partners:

• Agent Success: New agents are given access to systems and resources that help them close more transactions while creating financial freedom. By emphasizing repeat and referral business, her agents can scale more sustainably.

• Vendor Support Program: Amy’s vendors pay $3,500 annually to participate in a program that not only provides marketing exposure but also includes masterminds, employee benefit packages, and business development training. This mutually beneficial relationship strengthens community ties and amplifies her network.

5. Elevating the Real Estate Industry
Amy champions a future where real estate agents embrace a servopreneur mindset—focusing on service over transactions. By aligning more closely with professional service industries like financial advising, agents can cultivate lifelong relationships and build legacy businesses.

The Impact of a Value-First Approach

The results of Amy’s systems speak for themselves:

• Over 800 pieces of equipment checked out in one month, leading to 50+ referrals from her sphere during the same period.

• A team averaging 20–30 transactions per agent, significantly higher than industry norms.

Her emphasis on helping others succeed—whether clients, agents, or vendors—has created a ripple effect, solidifying her as a leader in her field.

Conclusion: Building Big, Juicy Legacies

Amy Stockburger is more than a real estate agent; she’s a visionary redefining what it means to serve in the industry. Her success is a testament to the power of building authentic relationships, leveraging systems, and continuously adding value.

Whether you’re an aspiring agent or an industry veteran, Amy’s model offers a blueprint for creating a thriving business grounded in service and significance.

Ready to elevate your real estate business? Follow Amy Stockburger on Instagram or visit lifetimehomesupport.com to learn how you can implement her groundbreaking strategies.

At ProInsight, we’re here to empower you to reach new heights. Let’s think bigger together.