Divorce and Real Estate
“They don’t actually care about [selling their house]. They want to know that I’m helping them through the process. They don’t know where they’re going on the back end… It’s that emotional attachment that is very, very hard for them.”
Cost Segregation for Real Estate
“You’re not just an overpaid order taker in their eyes—you’re somebody who helped them save tens of thousands of dollars in taxes that year. That’s phenomenal.”
Build a Personal Brand That Attracts
“Your personal brand is happening, whether you like it or not.”
Spot Businesses Worth Buying
“You’re not just buying a list—you’re stepping into trusted relationships.”
Tell Stories That Sell
“Your job is to be the Yoda, not the Skywalker… You are the one who’s uncovering the hero and helping them to turn into all that they need to become to overcome the conflict.”
How to Hire
“If your business can’t function without you, what you have isn’t a business—it’s a job. And nobody wants to buy your job. Real scale starts when you learn how to hire the right people, put them in the right seats, and let go to grow.”
From Big Dreams to Big Results
“The ‘to-believe’ list is the new to-do list. If you believe that missing three out of ten soccer games still makes you a great parent, then your schedule starts to reflect that belief. It’s not about doing more—it’s about doing what matters most. And when you let future-you guide today’s decisions, the messy middle becomes a lot less messy.”
Marketing Lifestyle Luxury Real Estate
“Marketing isn’t just something you do on a schedule—it’s how you live. It’s how you show up in everyday moments, not just the highlight reel. When you stop treating marketing like a task and start treating it like a mindset, that’s when everything shifts.”
Stand Out in a Sea of Sameness
“If you sound like everyone else, you’ve already lost your uniqueness. You may be amazing at what you do, but if the consumer can’t tell the difference — then to them, there is no difference.”
Conversational Intelligence
“A good conversation doesn’t automatically mean it’s a trust-based conversation. But when we trigger oxytocin through how we listen and speak, we open the door to real connection, creativity, and influence. That’s how we think bigger—together.”
