Businesses become successful when they can consistently solve significant problems for their ideal clients. Part of this equation is being readily available and always present.

The challenge for small business owners is being available and present for their clients and prospective clients amidst the many balls they juggle at any given time.

This is where technology and automation become a necessity. When done right, technology doesn’t replace you. Instead, it extends and enhances your availability and presence.

This episode highlights Spencer Dusebout, the CEO of Aidium, a fast-growing mortgage CRM from one of the industry’s rising stars. Regardless of your industry or CRM, the conversation Spencer and I have will help you close more business opportunities.