“They don’t actually care about [selling their house]. They want to know that I’m helping them through the process. They don’t know where they’re going on the back end… It’s that emotional attachment that is very, very hard for them.”

“You’re not just an overpaid order taker in their eyes—you’re somebody who helped them save tens of thousands of dollars in taxes that year. That’s phenomenal.”

“If your business can’t function without you, what you have isn’t a business—it’s a job. And nobody wants to buy your job. Real scale starts when you learn how to hire the right people, put them in the right seats, and let go to grow.”